The key to any successful fundraiser is coming up with your idea. Regardless of whether you choose to do your fundraiser on-line or as part of some event/activity, consider something that mirrors your interests and resources. The main draw is to have FUN so keep your audience in mind as you make the decision.
Here are some helpful hints to make your fundraiser a success.
Planning – You will need to decide where and when the event will take place. Planning also includes how you are going to raise your money from start to finish. Start making lists of family, friends, colleagues and business contacts that you are going to approach for donations or invite to your event.
Personalize your mission - Why are you undertaking this challenge? Let people know that you are fundraising for the Foundation and let them know why.
Budget – Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. Your budget should take into account your fundraising goal, ensuring that you raise an amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs.
Marketing – Just like a new product, your event needs to be marketed to your target audience. You need to convince your supporters that your organization and event are worthy of their time and money. Possible methods of publicizing your event include: e-mail, social media such as Twitter or Facebook, Evite invitations, or word of mouth.
Know the Law – When fundraising, you need to be aware of the law and how it might affect your activities. For example, if you decide to do a yard sale, your town might require you to file a permit. Runs and walks often require permission and insurance.
Give Thanks – Make sure you take time to acknowledge everyone who was involved in your event, including contributors, volunteers, staff, and vendors. Keep your donors happy… you’ll probably ask them for another donation sometime down the road.
